Service quality in the casino industry Literature review

Service quality in the casino industry - Literature review Example From the research it can be comprehended that in today’s competitive environment, when all the service companies are competing to get hold of a large customer base, the main deciding factor would be the quality of the service offered to the customers. Better quality is expected to attract a larger customer base. However, there are certain factors which are also influential in defining the success of the service industry. One such significant element is the customers’ perception about the service and its attributes. To align the service qualities in line with the customers’ preferences and requirements is a great challenge for the service providers. The value and regards, the company offers to its customers, are significant the shape the perception of the customers about the specific service quality. The companies are required to show enough loyalty and commitment to the consumers they are catering to. It is pretty important that the companies must understand the requirement and needs of the customers. The company can encourage the involvement of customers to offer better service to them which would not only meet the requirements but also the expectations of the consumers. It is pretty significant that the service must strengthen the customers’ autonomy with appropriate customisation of the services. The company can assist the customers to choose the better services in compliance with the customers’ requirements and preferences. The attributes of the service must be conveyed to the customers in a way where the service processes are understood and seem to be meaningful to respective customers.